Company to Provide "Big Builder" Sales and Marketing Strategies to Home Buyers and Sellers

Jacksonville, Florida, Thursday, April 5, 2007 — Deborah Fisher, a well-known homebuilding marketing executive recently formed a new corporation, Fisher & Company, P.A. The company will be headquartered in the Jacksonville area but will be providing professional real estate services nationally.  A branch location is pending in the Naples, Florida area. Other locations are under consideration. Fisher has held a Florida real estate license since 1979.

An award-winning residential sales and marketing executive with over twenty years of experience, Fisher is a recognized industry expert. Fisher recently spoke at the International Builders Show in Orlando, addressing issues that are currently facing industry insiders.  The show is the preeminent educational venue for the building industry, and attendees come from around the world to view new products and hear industry experts speak.

“Fisher & Company is a hybrid residential sales and marketing company, providing a full range of professional real estate services in an exciting, new way,” Fisher recently stated.  “The company has three divisions, a general real estate division focused on meeting the needs of home buyers and sellers, a second division that provides marketing consultation services to the home building industry, and a third division that will provide creative services. Two graphic artists, a web programmer, and a web designer are already in place for the creative services division.”

“By bringing tools that ‘Big Builders’ use to market and sell homes, both buyers and sellers will benefit by our services,” Fisher stated.  “Our knowledge and insight into the market will help our clients make better buying and selling decisions.”

“Because we are able to provide innovative strategies to sellers,” Fisher explained, “We are offering them something quite extraordinary: the promise to market their home, not just list it. To take advantage of each home’s unique selling opportunities, we’ll evaluate the selling situation for each home in a manner similar to methods used by builders, making recommendations to help the seller create an exit strategy. I don’t want to reveal all of our strategies to the competition,” Fisher laughed, “But let me just say this: we are truly unlike any other real estate company.”

“Buyers will benefit from our services by receiving the latest housing and market data, information similar to what builders look at when purchasing land,” Fisher stated. “Our strategy is to equip our clients to make better real estate decisions while maximizing their opportunities.”

Fisher really is bringing homebuilder sales and marketing methods to the real estate world. Taking cues from the industry, the company has several programs that provide rebates to both buyers and sellers.